Project Highlight: Delta Sky Club — Salt Lake City International Airport

Delta Air Lines opened its second-largest Sky Club at Salt Lake City International Airport — a 29,000 sq ft space anchored by a large-format immersive LED installation designed to elevate the passenger experience.

Zenapptic.ai supported the project by providing content orchestration and visual media management for the immersive display system. The platform enables dynamic animations, real-time updates, and thematic visual experiences that enhance the architectural design of the lounge.

Key Project Components

• Large-format LED display integrated into the lounge’s architectural environment

• Dynamic visual content directed by Delta’s creative and design team

• Zenapptic.ai orchestration supporting playback, scheduling, and real-time updates

• Operational workflow designed for scalability and ease of updating

Immersive National Parks Content Experience

One of the signature visual elements featured in the installation is a set of photo-realistic environments inspired by Utah’s National Parks—rendered as living digital landscapes across the LED canvas. The display functions like a set of panoramic windows, opening into real-time 3D environments that evolve continuously throughout the day.

Scenes transition naturally with shifting weather, changing light conditions, and subtle environmental motion. Birds glide across the horizon, planes pass occasionally overhead, and atmospheric effects fade in and out to mirror the rhythms of the natural world. Zenapptic’s AI-generated content playlists ensure the environment is always in motion and never looping in a repetitive way, providing guests with a calming, dynamically changing digital vista.

When paired with spatial audio, the effect becomes deeply immersive, turning the LED wall into a tranquil, animated horizon that complements the architectural design and enhances the guest experience.

AI Engine + Analytics Layer

Behind the visual experience is Zenapptic’s AI-driven media engine, which not only powers dynamic content orchestration but also provides a robust analytics layer. The platform monitors playback performance, content interactions, scheduling behavior, and system health, offering valuable insights into how the visual environment performs over time.

This analytics framework helps operators understand:

• Content effectiveness (which scenes run longest, which transitions perform best)

• System reliability (uptime, media throughput, device performance)

• Operational efficiency (playlist usage patterns, asset scheduling trends)

• Environmental behavior (how real-time animations respond to dayparting or triggered events)

This data allows content and operations teams to refine playlists, improve user engagement, adjust environmental storytelling strategies, and maintain long-term consistency across the display ecosystem.

Why It Matters

The project highlights how experiential digital environments are transforming airport lounges and premium guest spaces. It also demonstrates a scalable model for immersive LED applications in aviation, hospitality, and high-traffic public environments. Read more about this project from Delta!

Bring Immersive Visual Experiences to Your Space

Whether you're designing an airport lounge, corporate lobby, university environment, or customer experience center, we can help you plan and deliver large-format LED and AI-orchestrated content systems like the one showcased here.
Reach out to our team to discuss your project or request a demo.